I am not a dealership fan boy. In fact quite the opposite, I have never liked them at all. However, the dealership that I bought my Prius through has done much to change my mind.
Ever since I bought my car they have bent over backwards to take care of me. Just tonight I drive in with a check engine light on. Five minutes later the lady walks over with the keys to a loaner Prius and asks if they can keep it overnight to check it out.
I had my car in for a scheduled maintenance a few weeks ago and they guy tossed me a free car wash. I usually have them wash it when it is in for service and once it was raining when I picked it up from service so they gave me a free car wash ticket. I didn't even have to ask.
It's not just about the car washes, every time I go in everyone seems to care about doing a good job. It's a nice environment to go to.